20November, 2017

Economic Development values Diversity

November 20th, 2017|Categories: News|

“’Champion Age Diversity’ is a great opportunity to showcase our commitment to a diverse workforce.” Mike Jackson, CEO, North Somerset Council Economic Development in towns and cities offers a great environment to introduce diversity objectives. Where there are key, strategic developments, there are significant opportunities for the developing organisations and new businesses to utilise the skills and talents of the local working community. Such an approach not only provides access to the skills required, but it also acts to engage the local community with the new business. Economic integration is a key factor to a successful working relationship between the new business and the local demographic. Prime Candidate is committed to playing a leading role within the business community across all sectors; private and public enterprise, education, government and local authorities, by promoting age diversity and the merits of a multi-generational workforce. Prime Candidate is now working in the UK, [...]

30October, 2017

Are You Serious?

October 30th, 2017|Categories: News|

Addressing age diversity in the work-place is not just a nice-thing-to-do….it can pay dividends. The ‘Champion Age Diversity’ employer engagement programme is designed to support employers to achieve the greatest value from holding, and instilling, age diversity values and behaviours. Being a ‘Champion’ attracts many advantages and benefits, including some of the more intangible values of presenting the organisation as a good place to work, and an organisation that is aware of the positive social and well-being attributes that a diverse work-force can bring. We are an accredited national provider to the UK governments Department for Work and Pensions, and the ‘Champion Age Diversity’ employer programme also lends support to our wider lobbying and awareness programmes that aim to remove employment barriers, which ultimately enhances opportunities for employers. As you can imagine, we try to keep up with information, and stay abreast of various articles and information, out there in [...]

11August, 2017

“Are employers prejudiced against older people?”

August 11th, 2017|Categories: News|

Comedian and Television Presenter, Jason Manford, went out to social media this week, talking about his father who was made redundant. At 62 years of age and wanting to work, Jason’s father has found it impossible to find a new work opportunity. Jonathan Vernon-Smith at BBC Radio Three Counties, decided to highlight this situation, and as a topic for his daily radio show this morning, asked the question, “Are employers prejudiced against older people.” Our Founder, Steve Anderson, was invited to take part in the discussion, and talked live on Jonathans show about the challenges, and opportunities for employers to consider the older demographic. Prejudice, bias….ignorance….whatever you’d like to call it….it does exist in the older demographic employment environment, and on many different levels. Whether it’s negative bias instilled at the recruitment agency level, whether it’s a poor internal personnel development programme, or a lack of prioritisation in the diversity [...]

4July, 2017


July 4th, 2017|Categories: News|

"In a society that worships youth, older workers are often unfairly overlooked. But as we live longer, it's time for recruiters and employers to think again. " Adam Gale/Management today Prime Candidate founder, and designer of 'Champion Age Diversity', Steve Anderson, features in this latest article from Adam Gale at Management Today. You can read the full article here.  

3January, 2017

Pauline Hedges, MBE!!

January 3rd, 2017|Categories: News|

We are very pleased to announce that our very own Pauline Hedges has been appointed an MBE in the New Year’s Honours List….and as you can see from the picture above, used in recent press reporting of the Honours List, Pauline is held in high regard. Pauline has worked tirelessly for various charities and her community for many years, and this recognition is richly deserved. Pauline, who also has a significant background with the Chamber of Commerce (where we first met), says how she was told the news some two months ago, but had to keep it quiet! "It’s unbelievable," she said. "I thought, 'why me?’, there’s hundreds who do things like this and there’s nothing that picks me out specially, I’m one of a lot of people.” I’m so pleased for Pauline, as part of our management team, Pauline has played an important part in the initiation and evolution [...]

3January, 2017

Meet one of our ‘Champions’ – TaxAssist Accountants

January 3rd, 2017|Categories: News|

We recently caught up with one of our Champions, Tax Assist Accountants in Weston-super-Mare. Headed up by John Mayer, John has instilled a culture of diversity and inclusion at his workplace, that is clearly evidenced by the multi-generational group of staff, and the commitment to continued training and development for all. Here's John, in his own words, sharing his views of how age diversity creates a balanced, fully functioning, and better performing environment....and one that reflects their customer base extremely well, so promoting more opportunities for sustainability and growth.   Click here for more information and to become a Champion