20 November, 2017

Economic Development values Diversity

2019-03-19T12:09:44+00:00November 20th, 2017|News|

“’Champion Age Diversity’ is a great opportunity to showcase our commitment to a diverse workforce.” Mike Jackson, CEO, North Somerset Council Economic Development in towns and cities offers a great environment to introduce diversity objectives. Where there are key, strategic developments, there are significant opportunities for the developing organisations and new businesses to utilise the skills and talents of the local working community. Such an approach not only provides access to the skills required, but it also acts to engage the local community with the new business. Economic integration is a key factor to a successful working relationship between the new business and the local demographic. Prime Candidate is committed to playing a leading role within the business community across all sectors; private and public enterprise, education, government and local authorities, by promoting age diversity and the merits of a multi-generational workforce. Prime Candidate is now working in the UK, [...]

30 October, 2017

Are You Serious?

2019-03-19T12:09:45+00:00October 30th, 2017|News|

Addressing age diversity in the work-place is not just a nice-thing-to-do….it can pay dividends. The ‘Champion Age Diversity’ employer engagement programme is designed to support employers to achieve the greatest value from holding, and instilling, age diversity values and behaviours. Being a ‘Champion’ attracts many advantages and benefits, including some of the more intangible values of presenting the organisation as a good place to work, and an organisation that is aware of the positive social and well-being attributes that a diverse work-force can bring. We are an accredited national provider to the UK governments Department for Work and Pensions, and the ‘Champion Age Diversity’ employer programme also lends support to our wider lobbying and awareness programmes that aim to remove employment barriers, which ultimately enhances opportunities for employers. As you can imagine, we try to keep up with information, and stay abreast of various articles and information, out there in [...]

11 August, 2017

“Are employers prejudiced against older people?”

2019-03-19T12:09:45+00:00August 11th, 2017|News|

Comedian and Television Presenter, Jason Manford, went out to social media this week, talking about his father who was made redundant. At 62 years of age and wanting to work, Jason’s father has found it impossible to find a new work opportunity. Jonathan Vernon-Smith at BBC Radio Three Counties, decided to highlight this situation, and as a topic for his daily radio show this morning, asked the question, “Are employers prejudiced against older people.” Our Founder, Steve Anderson, was invited to take part in the discussion, and talked live on Jonathans show about the challenges, and opportunities for employers to consider the older demographic. Prejudice, bias….ignorance….whatever you’d like to call it….it does exist in the older demographic employment environment, and on many different levels. Whether it’s negative bias instilled at the recruitment agency level, whether it’s a poor internal personnel development programme, or a lack of prioritisation in the diversity [...]

19 July, 2017

Atos Diversity Expo 2017

2019-03-19T12:09:45+00:00July 19th, 2017|Champions News, News|

Steve Anderson, Founder of Prime Candidate, was delighted to be invited to speak at the Atos Diversity Expo in London yesterday. The Expo aimed to cover all elements of the diversity and inclusion agenda, and we were proud to be asked to represent the focus on age diversity in the work-place. Head of the Atos 'Generations' programme, Monika Upadhyay, asked Steve to talk about advocacy of the Baby Boomer generation. This generation, now in the 50+ age group, is an ever increasing, important factor to the success of the work-place and the wider economy. Steve presented how and why this age-group offers so much potential and opportunity to employers, but that there are barriers, in terms of perception, myth and bias to overcome. Employers have the opportunity to enrich their work-place with a diverse range of experience and skills, and a practical approach to facilitate this endeavour, is now available [...]

10 July, 2017

Age Diversity: Sound, Strategic Sense

2017-07-06T12:30:03+00:00July 10th, 2017|Champions News, News|

It’s a given that the number of older people available for work is set to grow over the next few years. Over the 10 year period to 2022, it is estimated that there will be an extra 3.7 million workers between 50 and State Pension age, whilst conversely, there will be fewer young people entering the world of work. Our engagement with employers confirm that they understand the demographic changes, but ill-conceived perception and bias in the recruitment environment can create barriers for older workers. Many businesses and organisations planning their strategies for sustainability and growth should be considering a full and balanced view of the resource market, that includes: recruitment without bias, across all age groups; and a plan that is structured with training and development opportunities for all employees, whatever their age. Unfortunately, some of the myths and perceptions about ability and productivity of older people remain, but [...]

4 July, 2017


2019-03-19T12:09:45+00:00July 4th, 2017|News|

"In a society that worships youth, older workers are often unfairly overlooked. But as we live longer, it's time for recruiters and employers to think again. " Adam Gale/Management today Prime Candidate founder, and designer of 'Champion Age Diversity', Steve Anderson, features in this latest article from Adam Gale at Management Today. You can read the full article here.  

23 June, 2017

Why not Age Pride?

2019-03-19T12:09:45+00:00June 23rd, 2017|Champions News, News|

This is a great video (below) from Eleanor Russell-Jones of Arts University Bournemouth, who explores how, in an age of gay pride and marriage equality, why not age equality? This video won an award in this year’s Royal Society of Arts (RSA) Student Design Awards, and it shows how, consciously and sub-consciously, the age agenda attracts negative perception, and from an early age! We echo these sentiments at Prime Candidate, to raise the profile of age on the diversity agenda. Age is so often overlooked and/or, not prioritised in company diversity and inclusion strategies. But there is an opportunity for organisations to demonstrate their commitment and pride in age diversity….that’s to become a member of ‘Champion Age Diversity’….an easily accessible route to showcase an employer’s consideration for age. We'd love to hear from all organisations to see how you can become a Champion!   Steve Anderson/Founder/Prime Candidate/

19 June, 2017

We’re wasting the talents of our over-50s!

2019-03-19T12:09:45+00:00June 19th, 2017|Champions News, News|

So says Jenni Russell of The Times, in a recent article. Jenni has been kind enough to allow us to use the article, and it echoes what we hear on a very regular basis. Job seekers, who are frustrated with attraction channels that remove talent before employers get the chance to consider them for an open role, or those in work, being overlooked for a merited promotion. I heard a very personal example of this from a former work colleague, working in New York, recently, where age was used as a blatant obstacle to progression. Such omissions are ill-advised and mis-guided. The depth and breadth of a demographic pool of resource, that is largely untapped and overlooked, can be a great asset to an employer. Just read through Jenni’s friend’s experience below and it’s clear that employers are missing out. Last year a creative, energetic, 53-year-old friend of mine finally [...]

5 April, 2017

Is this News?? Employees say that Ageism is the most common form of discrimination

2019-03-19T12:09:45+00:00April 5th, 2017|Champions News, News|

Is this News?? Employees say that Ageism is the most common form of discrimination This is the result of another survey, but we hear stories like this on a regular basis, and only a week or so ago, I heard from a former colleague of their own situation re a promotional barrier being set….according to age! And to show there are no geographical boundaries to the issue, this was a colleague in New York. According to a survey from Lee Hecht Harrison, three in ten people claim promotion processes are unfair due to age – but HR areas are more focused on the gender agenda. However, employees believe that ageism is the most common form of discrimination in the workplace, according to research that suggests a significant proportion of promotion decisions are viewed as unfair. We are able to re-shape this focus when welcoming new Champions to our Age Diversity [...]

3 January, 2017

Pauline Hedges, MBE!!

2019-03-19T12:09:45+00:00January 3rd, 2017|News|

We are very pleased to announce that our very own Pauline Hedges has been appointed an MBE in the New Year’s Honours List….and as you can see from the picture above, used in recent press reporting of the Honours List, Pauline is held in high regard. Pauline has worked tirelessly for various charities and her community for many years, and this recognition is richly deserved. Pauline, who also has a significant background with the Chamber of Commerce (where we first met), says how she was told the news some two months ago, but had to keep it quiet! "It’s unbelievable," she said. "I thought, 'why me?’, there’s hundreds who do things like this and there’s nothing that picks me out specially, I’m one of a lot of people.” I’m so pleased for Pauline, as part of our management team, Pauline has played an important part in the initiation and evolution [...]